Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)
Attention non-members: Click here to purchase the report [2].
Not yet a member? Learn more about WAN-IFRA membership. [3]
This past spring, WAN-IFRA and Syno International [4], the global data platform and market research specialist, conducted a global survey to gauge consumer trust in advertising across different media.
The results are based on responses from approximately 40,000 respondents from some 40 countries. The respondents were between the ages of either 18 and 65 or 18 and 80 years old, depending on the maturity of the market. Advertising trust was evaluated across a large variety of media, including printed newspapers, online newspapers, printed magazines, commercial TV channels, commercial radio stations, search engine pages, online video, social media and cinema.
Here are some of the findings:
The report offers many more insights like these across regions and continents around the globe.
Regardless of where you are in the world, we hope this information will prove beneficial to you in providing a better understanding of the trust consumers have in the various types of media in your market and enable you and your sales teams to better persuade your advertising clients (and potential ones) of the advantages of advertising with you and your brands.
Dean Roper
2019-12-19 17:25
Links:
[1] http://eliteengineering.com.pkwww.wan-ifra.org/reportdnl?fid=96556&nid=212914&fty=1
[2] https://www.wan-ifra.org/node/155870?nid=212914
[3] http://www.wan-ifra.org/node/31125
[4] https://www.synoint.com/
[5] http://eliteengineering.com.pkwww.wan-ifra.org/category/reports/advertising